It looks like Ed Sheeran's time as the king of online streaming is no more.
Figures confirmed by Apple show that Drake's More Life was streamed nearly 90million times by Apple Music users following its release on 18th March.
The Canadian hip-hop artist recorded 89.9m streams for the album, which was debuted over the weekend.
The figure gives Drake the Apple Music record for single-day album streams.
More Life's first track 'Free Smoke' was the most streamed individual track, followed by 'Passionfruit' and 'Portland', which features Travis Scott and Quavo.
The figure of 89.9m Apple Music streams comes in addition to the 61m streams logged by Spotify in the same period.
This figure broke the Spotify record for the most first day streams for an album previously held by Ed Sheeran's Divide earlier this month.
Credit: Spotify
The "playlist-style" project has also boosted the streaming figures for collaborators, including British artists Giggs, Skepta, and Jorja Smith.
Although it's been described as a 'playlist', the project is essentially an album that features a load of musicians that Drake likes and wants to champion.
It includes a number of British grime artists, giving them big exposure to American audiences who may have yet to hear them.
Giggs' Spotify streams are up 146 percent thanks to his two features on the record. Skepta's are up 21 percent and Jorja Smith's by 12 percent, according to the BBC.
Drake is currently on the UK leg of his Boy Meets World tour and celebrated the release of the album with dinner in London.
Featured Image Credit: PA Images
No comments: